Archive for June, 2012

Nosh Logo

Would you like more business for your business?

Would you like to Network in an informal but professional environment?

If the answer to both of those questions is ‘Yes’, ‘Nosh Networking’ could be for you. Here are some basic details about Nosh Networking, and if you would like to know more, please do not hesitate to contact me at

We meet at Nosh Coffee Shop on Division Street (just off Rockingham St), Sheffield  at 7am on a Monday morning – and it’s usually finished by 8.30am.  There’s no formal agenda other than that everybody gets chance to say who they are, what they do, what business they are looking for and pass business cards/flyers around.  The meeting is very interactive so attendees offer suggestions for business and contacts there and then.

It’s not an ‘organised’ group as such, we just set it up as we recognised the need to network and build relationships in business and in an informal environment.

If you have any queries about the group, please contact me at

   Sugarcane Creative

Sugarcane Creative is a full service graphic design agency focusing on brand identity, logos, brochures and all types of marketing literature including leaflets, flyers and posters.

Our sofa is at the hub of all our creative thinking.  It’s where we sit down with clients to chat, plan and create your vision together.  It’s where our designers sit down to visualise your ideas and bring them to life.  It provides our inspiration.

Our approach is a little different to other agencies.  We are dedicated to providing marketing literature that actively supports the growth of your company by promoting objective led design.  We want to ensure that the creative work we provide is not just pretty pictures, but works in line with your goals.  Your success is important to us.

We pride ourselves on the relationships we have with our clients.  We’re nearly seven years old and some of our clients have been with us for all of that time.  We think that is testament to the value we place on our client relationships.

     Click the link to read a full-colour brochure    Sugarcane Creative Brochure

If you like what you see and think we could work together then give us a call and reserve your seat on the sofa!

Tips For Training Part 3

Posted: June 23, 2012 in Training Tips

Image1. Clear Objectives

Companies are rarely specific enough about the duties, skills, & competencies they need a candidate to have.  Instead “wish lists” of super-human attributes & unrealistic salaries create havoc in a talent search.

View original post 719 more words

Posted: June 19, 2012 in Training Tips

The second in a series of practical tips for trainers from Neil Lee

Posted: June 18, 2012 in Training Tips

Some really useful tips on Neil’s Blog and this is the first one every trainer should learn!





Halltech Electrical Services Ltd was established in 2003.  From its base in Hull, Halltech delivers projects in various sectors nationwide for a multitude of blue-chip companies. The management team work closely with their clients to deliver all projects on time and on budget.

Halltech Energy Partnership is a division of Halltech Electrical Services LTD. Utilising the 200+ years of in house electrical design, installation and project management experience we work with our existing and prospective clients to make their businesses greener and more profitable.

Halltech Solar Systems is a division of Halltech Electrical Services Ltd. We felt we needed to offer our clients the opportunities and many benefits that come with the installation of a PV installation.

If you would like to find out more about Halltech or the services we offer then please call one of the team on 01482 566612

With Halltech Energy Partnership, you have the opportunity to save on ever increasing power costs, reduce your carbon footprint, and generate additional revenue for your business. Halltech partner, with their customers, suppliers and funding agencies to give you the best fit energy solution without impacting your cash flow.



Please click the link for your FREE survey and for funding eligibility, or call us NOW on

01482 566612

by Heather Townsend on March 28, 2012


Over the last year, I have definitely become what are known in the trade as a ‘busy person’. White spaces in my diary have become a bit of a rarity… This has prompted me, based on my own experiences, to write an article helping you get into the diary of a busy person.

I think that the first thing to acknowledge is that don’t get upset if you get turned down, if you don’t ask, you don’t get. Such is the way with things in life.

1. Get an introduction

This is absolutely crucial. Your credibility, and likelihood of success, rises by exactly who has introduced you. This was how, today, I managed to get into the diary (without a pre-agreed appointment time) of the head of global business development for a large global engineering consultancy. A very close friend and contact of the both of us had made the connection. Personally, I know that if my business partner Jon, or someone very close to me suggests I need to meet someone, I will get Lisa my Chief Organiser straight onto the old blower to make an appointment.

2. Think about their agenda

I remember a time when I received in one evening, such a compelling reason to call a new connection, I phoned him at 09:00 the next day, and spent half a day with him that week. Why was this request successful when many other requests to get in my diary are not? Basically, he spoke my language and set up the benefits for me personally in meeting. Not the benefits to him, but the benefits to me of meeting up. I’ve found that most people will change around their diary to talk to me if they believe that they will gain high quality exposure to their target market, e.g. a quote in one of my books. Typically when we want to get into a busy person’s diary we only normally think of our own agenda. What’s their agenda? Can you influence this positively by meeting with them?

3. Follow their instructions!

This is such a simple one, but so often ignored. I tell people, the way to get in my diary is to speak to my Chief Organiser, Lisa. Lisa controls my diary and boy, does she control it. (I get in trouble if I put meetings in there myself….) Most busy people have someone like Lisa in their life. If they say talk with their equivalent of Lisa, then do it. Trying to circumvent the system, as someone found out with me recently, just tends to irritate and get your request to the bottom of the heap.

4. Be credible

I found out that one of my clients had succeeded in securing not just one, but two meetings with someone who is very selective about whom he meets. The reason my client made it through the door was very simply he was very credible and had a great reputation for what he does. And yes, yours truly, gave him an introduction to this person truly. If people are not taking your call, take a long hard look at yourself in a mirror. Have you built a reputation that attracts people to you? Or are their question marks about your competence or reputation?

5. Get to know them through social media first

It’s not unusual to get access to busy people via social media. If you have taken the time to tweet with them and build up a relationship first, it’s very often a simple step to suggest a conversation over coffee. You will be surprised exactly how little gatekeeping goes on via social media. However, then don’t spoil all the hard work that you have done, by then not listening to their instructions on how to get time in the diary.

6. Be clear about how much time you want

When I have been interviewing those ‘hard to get hold of people’ for my book or articles, I always find that asking for a set amount of time for a meeting helps. The shorter the time, the easier it is to say yes. I clearly remember being granted 30 minutes of Ivan Misner’s time when interviewing him for ‘The FT Guide To Business Networking’. Gold dust, particularly as the interview then went on for an hour.

7. Make it easy for the other person to say yes

I remember being completely bowled over by one of my network travelling all the way from Devon to London, just to meet me. It made my day, week and year. In fact this person is an absolute expert at getting in my diary because he makes it so easy for me to say yes to a request to a meeting. So, what’s his secret? He moves his diary to fit mine… If I only have one hour free in a day, he’ll make damn sure that he will move heaven and earth, and if necessary travel halfway across the country, to meet me at a place of my choosing.

8. Be-friend the gatekeeper

As I have already mentioned, most busy people have a gatekeeper managing their diary for them. (If you are reading this Lisa, you do an excellent job at managing mine.) Another one of my network is great at getting in my diary, because she has befriended my gatekeeper and miracle worker, Lisa. The more you help the gatekeeper to do their job, and get back to them promptly, the stronger the likelihood that you will get prioritised in the diary. Trust me on this one!

9. Appeal to their ego

This one doesn’t always work, but flattering people often does help to oil the way to getting into their diary. I (and don’t tell anyone who said this) am a sucker for anyone who compliments me on my book, tweets or blog. It just makes it easier for me to say yes to a meeting.

by Heather Townsend on March 28, 2012

From an article published by





Original article available at

If your busi­ness relies on sat­is­fied cus­tomers, your staff needs to under­stand how to build rap­port and main­tain a pos­i­tive rela­tion­ship with cus­tomers. Accord­ing to Glenn D. Porter in Forbes, “Build­ing rap­port means forg­ing a trusted rela­tion­ship. It means being an adviser, not just a ven­dor. Rap­port, ulti­mately, is about empathy—and you can’t fake empathy.”

How do you build rap­port with customers?

Use the Customer’s Name

There is a fine line between using a customer’s name to show you are lis­ten­ing and using a customer’s name because you were told to always address the cus­tomer by name. Both may be true, but employ­ees need to be trained to incor­po­rate the customer’s name into their ser­vice routine.

The other day, I was in Star­bucks and ordered my drink. I gave my name as usual, and after the cashier wrote my order and name on the cup, he looked up at me and asked, “May I get you any­thing to eat this morn­ing, Sarah?” Now that is the way to use someone’s name! I didn’t want any­thing to eat, but my Star­bucks expe­ri­ence left a last­ing impres­sion on me.

Lis­ten to Your Customers

After work­ing in one job role repeat­edly, it gets dif­fi­cult not to assume you imme­di­ately know the answer to your customer’s ques­tion or the solu­tion to his or her prob­lem. Employ­ees need to be trained to first lis­ten, and then respond.

The prob­lem with try­ing to get ahead of a customer’s prob­lem is you may be solv­ing the wrong prob­lem or answer­ing the wrong ques­tion. If employ­ees spend all of their time on the wrong solu­tion, it will end up tak­ing longer than if they waited, con­firmed the issue or ques­tion, and then took action to com­plete the customer’s inquiry. The impor­tance of lis­ten­ing in build­ing rap­port is explained in more detail in another blog post on build­ing rapport.

Get to Know Your Customers

There’s no rea­son why your employ­ees can’t attempt to relate to each of your cus­tomers. Not every cus­tomer will be recep­tive to this, but oth­ers will be pleas­antly sur­prised to see some­one gen­uinely inter­ested in inter­act­ing with them. A script or canned response will ruin this effort, so go through sam­ple exer­cises to get employ­ees com­fort­able start­ing up a friendly and warm conversation.

Accord­ing to Don Pep­pers in Fast Com­pany, “Great ser­vice hap­pens only when you relate to your cus­tomers ‘one to one.’ To do that, you have to iden­tify your cus­tomers, dif­fer­en­ti­ate them, inter­act with them, and finally, cus­tomize your prod­ucts or ser­vices to meet their needs.”


There’s no use in focus­ing on build­ing rap­port if you’re not going to main­tain the rela­tion­ships you have worked hard to build. Once you have built rap­port, you need to develop a pro­gram for fos­ter­ing those relationships.

From an article published by


Original article available at

No mat­ter what prod­uct or ser­vice you offer, sell­ing to a cus­tomer you have truly con­nected with is much more ful­fill­ing than a sale to just some ran­dom cus­tomer whom you’ll never think of again. Not only will you come away feel­ing excited and opti­mistic, but your cus­tomer will too, and that can prove very valuable.

Devel­op­ing a con­nec­tion with your cus­tomers can do won­ders for your com­pany and give you a com­pet­i­tive edge by increas­ing cus­tomer loy­alty, the poten­tial for out­side refer­rals, and of course the chance to sell more.

So, how do you build this con­nec­tion? Fol­low­ing are a few tips and tricks to help you estab­lish a rap­port and trans­form a sim­ple sale into a good relationship.

  • Show inter­est in the human ele­ment. Show­ing inter­est in your cus­tomer is one of the eas­i­est ways to start build­ing rap­port. Ask him how his day has been, refer to him by name, or talk with him about more than just the topic at hand. You’d be sur­prised how just a lit­tle ges­ture can affect the tone of the call and the tenure of the relationship.
  • Lis­ten. Focus your atten­tion on what your cus­tomer is saying—not on what you want to say as soon as he fin­ishes speak­ing. Not only will you find out more about his needs than you oth­er­wise might, but you’ll also give him the sat­is­fac­tion of being heard and understood.
  • Find some­thing in com­mon.  Large or small, find­ing some­thing you and your cus­tomer have in com­mon pro­vides a lit­tle token for your cus­tomer to remem­ber you by.
  • Fol­low Up. Take a cou­ple min­utes out of your day and send your cus­tomers a follow-up email thank­ing them for their time and inter­est. Or, if it’s been awhile since you spoke, give them a call to ask them how the prod­uct or ser­vice is work­ing out.
  • Be a per­son that your cus­tomer wants to know. If you’re hon­est and sin­cere and if you act with integrity in all you do, your cus­tomers will have a pos­i­tive impres­sion of you, your com­pany, and the prod­ucts and ser­vices you provide.