As a member of The Fruit Tree Business Growth Club, I am delighted to have been asked to provide some input in the ‘Learn’ part of the networking meetings held in Sheffield, Doncaster and Leeds.

The first of these will be in Doncaster on 24 May 2012 and will be about ‘Understanding Communication’.  Learn why people communicate the way they do and use that knowledge to avoid conflict and build better relationships. This will be followed at a later date with a session on ‘Understanding Body Language’.

The Fruit Tree is an excellent business networking group that focuses not only on meeting like-minded business people but in providing educational sessions which help members improve their business.

It’s not about selling to one another.  It’s about developing relationships, increasing the awareness of each others business and, ultimately, establishing how you can help each other to grow.

Without doubt the most cost-effective and direct route to new clients is through ‘word of mouth’ marketing i.e. get someone you know to refer you.  After all, it doesn’t cost anything to ‘have a word’, your potential client hears good things about you before you meet and so the chances of converting the prospect to a client is much higher (and cheaper) than most other forms of marketing.

I am looking forward to providing some information to help my business colleagues to improve their communication skills and build better relationships.

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